JeLY was founded by Jose Yunen, who has 20 years of experience in the automotive industry. After years of facilitating countless auto sale transactions, he saw that the fragmented nature of the industry and its sales processes had gotten too inefficient and costly for dealers, manufacturers, and consumers.

Through his experience as a General Manager for a luxury car brand, he witnessed the inefficient high-touch manual processes and vulnerability of a consumer’s data and privacy. He identified the primary problem being the number of third party software providers, who created duplicate entries in various systems, resulting in a frustrating buyer experience that could take as long as fifteen hours. As a U.S. Army veteran, he knows that the foundation for success is built on solid organization, process, and details. This experience and passion led to the creation of JeLY.

JeLY is a fully-automated, integrated, and secure cloud-based platform where all of the stakeholders involved in the buying process — customers, dealers, manufacturers, state agencies, insurers – can easily connect, communicate, confirm, and close.