Our Story

JeLY was founded by Jose Yunen, who has 20 years of experience in the automotive industry. After years of facilitating countless auto sale transactions, he saw that the fragmented nature of the industry and its sales processes had gotten too inefficient and costly for dealers, manufacturers, and consumers.

Through his experience as a General Manager for a luxury car brand, he witnessed the inefficient high-touch manual processes and vulnerability of a consumer’s data and privacy. He identified the primary problem being the number of third party software providers, who created duplicate entries in various systems, resulting in a frustrating buyer experience that could take as long as fifteen hours. As a U.S. Army veteran, he knows that the foundation for success is built on solid organization, process, and details. This experience and passion led to the creation of JeLY.

JeLY is a fully-automated, integrated, and secure cloud-based platform where all of the stakeholders involved in the buying process — customers, dealers, manufacturers, state agencies, insurers – can easily connect, communicate, confirm, and close.

Our Team

Founder & CEO

Jose Yunen

Jose Yunen has over 19 years of experience in the Automotive Industry working with luxury brands such as Porsche, Lamborghini, Bentley, and Rolls Royce. He has a thorough knowledge of sales processes and systems, and mastery of marketing and communications techniques in the industry, having worked his way from the ground up as Salesperson to Business Manager, Sales Manager, and now General Manager at his firm. Prior to working in the automotive industry, Jose was a Sergeant in the U.S. Army and throughout his eight-year military career was awarded numerous medals including the Army Achievement Medal and the Armed Forces Medal, amongst other notable awards. Jose is a native of Puerto Rico and currently resides in Miami. He is an active member of Make-A-Wish Champions.

Brian Exelbert

Brian is Senior Vice President and Portfolio Management Director at Bermont Carlin Wealth Management at Morgan Stanley. He is on the Board of Directors for Make-A-Wish Southern Florida and is the Co-Founder of their annual Wings for Wishes event. He has been instrumental in identifying important market trends, disruptive technologies, and strategic partnerships. Brian is also a Co-Founder of FlashSpread, a software venture in the FinTech space.

See JeLY In Action